Goal: Work with our partners to recover and recycle the equivalent of 75 percent of the bottles and cans we introduce into developed markets by 2020.
Progress: On track. We estimate a 59 percent recovery rate in developed markets.
Goal: We aim to recover and recycle 50 percent of the equivalent bottles and cans we introduce globally each year by 2015.
Progress: Achieved. We estimate that 59 percent of equivalent bottles and cans we send to market are recovered. While the two recovery goals listed above may seem similar, the distinctions are important because the significant differences in infrastructure between developed and developing countries mean the pace of packaging recovery will vary between developed markets and the world as a whole.
What Are We Counting in Our Recovery Goals?
We have made progress toward these goals through continued support of recovery and recycling programs. Our system works with community organizations and supports initiatives that facilitate proper package disposal and helps the public change behaviors that generate litter. In addition, with respect to our packaging goals, when we say “equivalent bottles and cans,” we mean that we count toward our goals the recovery of bottles and cans that are equivalent to the ones we introduce into the marketplace, although they may not be packages of
In 2014, we joined The Recycling Partnership, a new public-private partnership focused on increasing curbside recycling initiatives in the United States. The partnership offers grants aimed at creating lasting increases in recovery rates, including infrastructure improvements, education programs and strategic outreach.
The global recovery goal established in 2009 for 2015 considers the recovery programs that our system directly manages or funds. We do not report collections through programs managed independently by municipalities, or through informal systems in developing markets.
We have learned that many stakeholders mistakenly believe that the recovery percentage we report refers to the total number of bottles and cans diverted from landfill. In reality, the recycling and diversion rate is much higher, especially in many developing markets. Many developing countries do not track or report recovery and recycling rates.
We are working with many stakeholders to develop verifiable estimates of annual national recovery rates for key emerging markets such as Brazil. Meanwhile, the 2020 goal for developed markets is based on a more accurate reporting of the total number of recycled or recovered bottles and cans.
You may have noticed that we have not updated our global goal for recovery and recycling to 2020, as we have for other goals. We’ve concluded that data is not yet available to establish a baseline and sound global goal.
First brought to market for beverage packaging by The
The original PlantBottle developed in 2009 replaced one of two key ingredients in PET with material made from plants; however, in June 2015,
PlantBottle packaging now accounts for 29 percent of the Company’s packaging volume in North America and 8 percent globally, making
Our system-wide analysis of our carbon footprint demonstrates that packaging is a significant contributor to our greenhouse gas emissions. With that in mind, we are tracking and measuring our work on recycled and renewable PET and lightweighting packaging as part of our overarching goal of reducing the carbon footprint of the “drink in your hand” by 25 percent by 2020. This approach accounts for the importance of climate change to the global community and our business, while giving our business and our bottling partners the flexibility they need to reach that overarching goal.