Honest Tea is celebrating Earth Month by teaming up with the National Park Foundation (NPF), the official charity of America’s national parks. The month-long online #ParkYourThirst sweepstakes encourages people to share their enthusiasm for being active in the great outdoors.

The brand is donating $25,000 to help connect all Americans to their 401 national parks, protect the country's treasured places and inspire the next generation of park stewards.

“Earth Month is the perfect time to encourage people to take advantage of being outdoors and enjoy the trails and parks in their areas,” says Honest Tea Co-founder and TeaEO Seth Goldman. “We think the National Park Foundation’s work in the areas of conservation and preservation, education and community engagement really parallels our belief in health, wellness and sustainability.”

Get Outside!

Through April 30, Honest Tea and the NPF are asking people to demonstrate how they are staying active outdoors. Fans can share a "selfie" on Facebook, Instagram or Twitter using the hashtag #ParkYourThirst and including @HonestTea in the message. Photo submissions will be automatically entered in the sweepstakes for a chance to win one of 10 prizes of a month’s supply of Honest Tea and an annual pass to the national parks. 

Honest Tea National Park Foundation infographic

“From diverse wildlife and iconic landscapes to vibrant culture and rich history, our National Park System has something for everyone,” says Neil Mulholland, president and CEO of the National Park Foundation. “We are excited to partner with Honest Tea to invite people everywhere to get out and enjoy our national parks, and then share their experiences with us online.”

To help spread the message about supporting our national parks, Honest Tea and the NPF will host a Twitter Party on April 10 with special guests to explore why people visit parks today and how we can ensure our parks are here for generations to come. Follow @HonestTea and @GoParks and logon to Twitter to join the conversation.   

Read more information about the program at www.honesttea.com/parks and the National Park Foundation at www.nationalparks.org. Join the national park community by visiting www.facebook.com/nationalpark and www.twitter.com/goparks.