Coca-Cola is constantly looking for sustainable transportation solutions to minimize the environmental impact of the "drink in your hand".
In the Netherlands,
Utrecht, like many urban areas, is looking for ways to tackle congestion and pollution. In an effort to reduce the number of service and delivery vans driving in the city center,
The idea is the brainchild of Hans van Genderen, a
Van Genderen adds, "After months of preparations and building excitement from colleagues for my plans, I picked up the very first
He proudly looks back on his first day riding the
Van Genderen's wife, Elza, an entrepreneur, calculated the advantages of the new system and quickly saw that the benefits of the idea were clear. Not only was the service bike kinder to the environment, but it was also more efficient, leading to faster service delivery speeds. Elza recognized the potential and, together with
And the CityServiceBike initiative was born.
More companies, including KPN and Douwe Egberts, have joined
It also makes life easier for service mechanics, saving them the difficulty and cost of parking and ensuring a quicker, more cost efficient and environmentally friendly way of servicing clients. It's also a good conversation starter, as clients enjoy seeing the
NOTE: This story is adapted from
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