When the Sprite team began exploring options for its next flavor innovation last year, consumer data from
“It was a huge ‘a-ha’ moment for us,” said Bobby Oliver, director, Sprite and citrus brands,
Sprite Cherry and its no-calorie sidekick, Sprite Cherry Zero, are now available nationwide in 20-oz. PET bottles. The new extensions combine the cool, crisp, refreshing taste of Sprite with a splash of cherry flavor. Both are made with 100 percent natural flavors, and both deliver the cut-through, thirst-quenching refreshment Sprite fans love.
The launch of Sprite Cherry and Sprite Cherry Zero marks the first time insights from
Formulations for the fountain and bottled versions of Sprite Cherry and Sprite Cherry Zero vary, with the most apparent difference being the color. Sprite with added cherry flavor on
These two permanent additions to the Sprite portfolio – which will be promoted via retail point of sale, sampling, outdoor advertising and the brand’s social media channels – follow previous limited-edition flavor innovations like Sprite Cranberry, Sprite Cranberry Zero, Sprite Tropical Mix and Sprite LeBron’s Mix.
Sprite Cherry Zero is the latest zero-sugar product innovation for
Sprite is one of the fastest-growing sparkling beverages in the U.S., posting a 3.4 percent growth increase in retail sales in 2016 over the prior year. The brand made its Big Game debut earlier this month with the #WannaSprite campaign spot, “Tacos,” featuring LeBron James.
“This growth is being driven by our fans who love the product, the brand and everything Sprite stands for,” Oliver said. “We’re very excited about the business momentum Sprite has generated over the last few years, and we believe Sprite Cherry and Sprite Cherry Zero will help us keep the brand fresh and continue on this path.”