A small but determined high school football player goes from
benchwarmer to hometown hero in one of two new
When the coach waves Adrian -- who has never before played a single down -- onto the field, a fumble sends the ball bouncing No. 39’s way. With his teammates and parents cheering him on, Adrian reaches the end zone.
But he’s not ready for his moment to end there, so he keeps
going. Adrian runs through town and eventually scales the steps of Lambeau
Field, home of the Green Bay Packers, as House of Pain’s “Jump Around” serves
as his personal soundtrack. After high-stepping to his second touchdown in a matter of minutes,
he celebrates with a dance and attempts his very own “Lambeau Leap” in front of
a nearly empty stadium.
Elated and exhausted, his dream is fully realized when
he looks up from the hallowed turf and a groundskeeper hands him an ice-cold
“Going All The Way” was filmed in the Green Bay suburb of Ashwaubenon, Wis., a small community located in the shadows of Lambeau Field. Most of the ad’s cast and crew of nearly 100 was made up of area residents, including players from the Ashwaubenon High School football team (which proudly sports the same colors as its big-league neighbors) and Lambeau’s groundskeeper of more than 17 years.
“It’s about football and this town’s love of football,” director Jake Scott says of the spot. “When you come to a place like this, you’ve all this great local character. The story deserved that level of authenticity.”
“Going All The Way,” created by Wieden+Kennedy and produced
by RSA, will air during the second half of the showdown between Seattle and Denver.
A second Coke ad will be unveiled during the second quarter. This marks the
eighth consecutive year
To celebrate the launch of “Going All The Way,”