Coca-Cola Great Britain has sold one no-sugar Coca-ColaCoca-Cola Zero Sugar and Diet Coke – for every Coca-Cola Classic sold this year in the UK grocery channel, according to new Nielsen data. 

Coca-Cola Zero Sugar sales have reached £115m since launching in June 2016. Sales of the brand, which replaced Coca-Cola Zero, were up 52 percent in grocery and convenience stores in the first three months of the year.

“We’re pleased that in just nine months Coca-Cola Zero Sugar has grown significantly and become the fastest-growing cola in UK grocery,” said Jon Woods, general manager, Coca-Cola Great Britain. “As a result, more than 50 percent of Coca-Cola sales in UK grocery are sugar-free. As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading and iconic cola variants.”

Coca-Cola Great Britain will launch its biggest-ever sampling campaign this summer, with the goal of distributing 11 million samples of Coca-Cola Zero Sugar across the country. The push will be supported by outdoor, TV and in-store advertising.

Coca-Cola Great Britain will continue to showcase all three Coca-Cola variants – Coca-Cola Classic, Coca-Cola Zero Sugar and Diet Coke – will all be featured in its advertising, in line with the company’s global One Brand strategy.

As it increases its investment in Coca-Cola Zero Sugar to support its strategy to boost its zero- sugar beverage choices, the company will phase out Coca-Cola Life in Great Britain starting in June. The move will enable the company to simplify consumer choice between sugar and sugar-free formats as it continues to focus on growing and building Coca-Cola Zero Sugar and Diet Coke. Coca-Cola Life launched in 2014 and was the first Coca-Cola sweetened with stevia.