The calories and nutrients in the foods and beverages people consume are
important in achieving an active, healthy lifestyle that includes a
sensible, balanced diet and regular physical activity. It's important
for people to have the nutrition information they need to make choices
that meet their needs and those of their families. This is why we are
committed to clear nutrition labeling of our products – on the back and
the front of our labels.
Up-Front Calorie Information
In September 2009, we were the first beverage company to commit to
front-of-pack energy (calorie, kilocalorie, kilojoule) labeling globally
on nearly all our packaging, and we have met this target. Where it is
not possible for us to do front-of-package calorie labeling, we make
this information available on our nutrition websites, or by other means.
Up-front calorie information makes it easier than ever for people to
make informed choices that complement an active, healthy lifestyle.
We Further Promote Calorie InformationWe are putting more emphasis on the amount of calories in our most popular drinks in our advertising.
In the U.S., we are introducing a vending machine program that provides clear calorie information on the front of company-owned vending machines, encourages lower-calorie beverage choices, and reminds consumers that when it comes to weight management, "calories count" in all the choices they make. The Calories Count vending program is part of the U.S. beverage industry's commitment to providing more low-/no-calorie product choices and clearer calorie information. Learn more at http://www.ameribev.org/nutrition-science/calories-count/ http://www.ameribev.org/nutrition-science/calories-count/.In Great Britain, we offer a
Here Are Our Global Commitments
- We Offer Low or No Calorie Beverage Options in Every Market
- We Provide Transparent Nutrition Information, Featuring Calories on the Front of All of Our Packages
- We Help Get People Moving by Supporting Physical Activity Programs in Every Country Where We Do Business
- We Market Responsibly, Including No Advertising to Children Under 12 Anywhere in the World