Now your favorite dance moves could help save lives.
Ahead of World AIDS Day – December 1st –
Every day, 700 babies are born with HIV. By supporting programs that offer prevention, treatment, counseling, HIV testing and care services for pregnant women, that number can be near zero.
In collaboration with The DanceOn Network, the leading dance
channel on YouTube,
To inspire people to show their moves, Shum and the Jabawockeez developed the easy-to-learn dance featured in the music video.
“This cause and this program really spoke to me,” Shum said. “Dancing is such a huge part of my life, and I believe in its power to bring people from all walks of life together for a singular purpose.”
Several top dancers have uploaded their take on the move:
Here’s how you can join the global dance move-ment:
1. Visit www.CokeREDMoves.com to download a free clip of the “Celebrate” remix.
2. Watch a tutorial for the dance move and find instructions for uploading a dance video and learning more about how their moves can support this important cause.
3. Upload a video of the dance to YouTube or Instagram, using #CokeREDMoves in the title or as the hashtag.
For the first 1,000 videos submitted,
Coca-Cola has committed more than $5 million from 2011 to 2015. Over the next two years, the partnership with (RED) will raise awareness and money to help eliminate mother-to-child transmission of HIV. This money will help fund up to 7.5 million doses of antiretroviral treatment for people affected by HIV/AIDS in Africa.
More on Journey
- Coca-Cola Leads Industry-Wide SmartLabel Initiative
- Meet the 22-Year-Old Moviemakers Who Won the Coca-Cola and Regal Films Competition
- 'Soda' or 'Pop'?: Map Shows Geographic Differences in Americans' Preferred Term for Soft Drinks
- This Collector Tied the Knot Sporting a Coca-Cola Wedding Band
Coca-ColaLaunch Beverage Pairing Meal Kits