Now your favorite dance moves could help save lives.
Ahead of World AIDS Day – December 1st – Coca-Cola and (RED) have teamed up with Harry Shum, Jr. of Glee fame, popular dance team Jabbawockeez and other stars to harness the power of dance and inspire people to join a global movement to help end mother-to-child transmission of HIV by 2015.
Every day, 700 babies are born with HIV. By supporting programs that offer prevention, treatment, counseling, HIV testing and care services for pregnant women, that number can be near zero.
In collaboration with The DanceOn Network, the leading dance channel on YouTube, Coca-Cola worked with Shum, Jabbawockeez, Nappy Tabs, Brian Puspos and Ian Eastwood, 8 Flavahz, Tyanna Padilla aka “Tiny Miney,” Jasmine Meakin from “Mega Jam” and Les Twins to support the cause in the official music video for “Celebrate (Tommy Trash Remix)” by Empire of the Sun & Tommy Trash. The track, created exclusively for (RED) and launched on YouTube, will be featured on the upcoming DANCE (RED) SAVE LIVES 2 compilation album.
To inspire people to show their moves, Shum and the Jabawockeez developed the easy-to-learn dance featured in the music video.
“This cause and this program really spoke to me,” Shum said. “Dancing is such a huge part of my life, and I believe in its power to bring people from all walks of life together for a singular purpose.”
Several top dancers have uploaded their take on the move:
Here’s how you can join the global dance move-ment:
1. Visit www.CokeREDMoves.com to download a free clip of the “Celebrate” remix.
2. Watch a tutorial for the dance move and find instructions for uploading a dance video and learning more about how their moves can support this important cause.
3. Upload a video of the dance to YouTube or Instagram, using #CokeREDMoves in the title or as the hashtag.
For the first 1,000 videos submitted, Coca-Cola will make a donation to buy life-saving medicine for someone living with HIV. This is in addition to the $1 million donation Coca-Cola made earlier this year to the Global Fund to help finance HIV/AIDS programs in Africa.
Coca-Cola has committed more than $5 million from 2011 to 2015. Over the next two years, the partnership with (RED) will raise awareness and money to help eliminate mother-to-child transmission of HIV. This money will help fund up to 7.5 million doses of antiretroviral treatment for people affected by HIV/AIDS in Africa.
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