In the world of
That refers to the Coke logo shown at the top of this calendar – red with indentions on both sides. (The “fishtail” term comes from the fact that each side looks like the tail of a fish.)
Technically it’s called the “Arciform” logo, but fishtail is more common.
The Arciform logo was unveiled in 1958 and used until 1965. You can see it on metal signs, in magazine ads, on coolers, on paper cups and more from that time.
We have one of these calendars (from 1962) in the Collectors Corner of the World of
A calendar like this one would sell for around $450.
Happy 50th birthday to the fishtail and, as always, happy collecting!
More on Journey
Coca-ColaJoins State of Georgia, City of Atlanta in Dr. King Statue Unveiling
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising