I knew exactly the piece he had. During the 1960 Olympic Summer Games in Rome, the Coke bottling company in Italy gave this record to athletes and Olympic officials. It’s a rare piece – one that I think is worth US$500+.
It turns out Martin got the record from his grandfather, an athlete during those Games. I’m so impressed that he had an Olympian in the family, and that his family kept this record passed down through the generations. I wanted to share this piece because it’s such a rare item.
And there is complete information on our Company’s long history with the Olympic Games here.
More on Journey
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem