If anyone watched Jeopardy! last week, you may have noticed that Coca-Cola was the answer to the question in the Final Jeopardy! round on Thursday. The category was Business Trademarks, and the clue stumped all three contestants! Here's how the clue read:
"Registered in 1893, this product's trademark is written in the Spencerian script of bookkeeper Frank Robinson."
Believe it or not, none of the contestants got the answer, which was Coca-Cola! Would you have gotten that answer? Indeed, Coca-Cola inventor John Pemberton's partner and bookkeeper, Frank M. Robinson, thinking that "the two Cs would look well in advertising," suggested the name "Coca-Cola" and in 1886 penned the now famous trademark in his own unique script. Seven years later, in 1893, the trademark was registered in the U.S. Patent Office. To this day, Coca-Cola is written the same way. Robinson's handwriting has stood the test of time and has grown to be one of the most recognized logos in the world. I'd say that's pretty good penmanship!
By the way, just above you can see Frank M. Robinson's business card, written in his own script. Can you tell that this is the same handwriting of the famous Coke trademark?
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