"Dancing with the Stars" starts its new season tonight, and Coke has a connection with one of the hopeful dancers.
I was really surprised at the list of the celebrities and athletes who are competing this year -- from Olympians to a chef to actors I grew up with.
One of the stars -- track and field athlete Maurice Greene -- was featured in a commercial for our Powerade sports drink in 2000. Greene won two gold medals at the 2000 Summer Olympic Games in Sydney and silver and bronze medals at the 2004 Games in Athens.
The campaign for Powerade focused on the things athletes do to get ready to compete -- and win. (That of course included Powerade!)
In Greene's case, the commercial shows him writing "9.76" on a sheet of paper and putting it inside his track shoe. He's going to compete in the race with that ideal time written down, in his shoe and under his feet the whole time. Then the ad reminds us: "Whatever you do to get up for the game … Stay up."
While I would never pick favorites among all of the dancers tonight, I might be pulling just a bit extra for our advertising alum!
More on Journey
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement