It’s been said that Olympic pin trading in the Number 1 spectator sport in the world. I think that’s true. At the Games, you’re so in the moment, trying to remember what you’ve seen and done, and it’s very easy to get caught up in the frenzy of pin trading.
There’s a great complete history of
We created the first
In 1988 in Seoul, Korea, Coke sponsored two pin trading centers and a nationwide contest among Korea’s 11.7 million students to design the first-ever commemorative pin for the Opening Ceremony.
At least 1.2 million pins were traded during the 1992 Winter Games in Albertville, France. Later that year, at the 1992 Summer Games in Barcelona, Spain, the number of visitors to the pin trading centers increased to over 500,000, representing more than 70 countries, and more than 2 million pins were traded at the
Coke continued to help pin traders find a good “home” at every Olympics since 1988. In Athens in 2004, the
This month in China, pin trading continues, with a series of Coke pin trading activities in four places in Beijing. You can see more about the Pin Trading Center for the Beijing Games on the
The photo I’ve included here is of our wall of pins in the World of
More on Journey
- Let There Be Light: Upcycled Chandeliers Give Coke Bottles New Life
Coca-ColaFans Dress Up as Their Beloved Brand for Halloween
- Roadside Roundup: #JourneyxJourney Crosses Midway Mark
- #JXJTerreHaute: Where History Has Plans for the Future
- Easy Bistro: From Coke Bottling Plant to Hip Chattanooga Eatery