According to Earth Calendar, where I discover unusual days to mention on the blog, November is Peanut Butter Lover’s Month.
I am one of the peanut butter lovers, though I prefer the chunky variety. Everyone I know remembers eating PBJ (that’s peanut butter and jelly) sandwiches growing up. (Some members of the Archives still eat it for lunch quite often!)
The peanut butter and Coca-Cola image here is actually from a festoon used in Canada in 1941. The piece showed a variety of foods – from ham to fruit salad to canapés – that went well with Coke.
You might be surprised at the number of odd and perhaps random “holidays” that I can relate to Coke. But that’s one of the things that I love about our advertising!
Because Coca-Cola is a part of everyday life, our advertising really does include aspects of daily life – even something like peanut butter on crackers!
So for the peanut butter lovers around the world, enjoy the rest of this month! And if you have a holiday I should celebrate here, I’d love to hear from you.
More on Journey
- 5 Artists Who Will Transform How You See Coca-Cola
- How Italy Celebrates Carnival
- Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests