Do you remember our holiday commercials with light-up trucks delivering Coke (and Santa, too)?
Well, it’s time again for the Holiday Caravan, which may be visiting your town. The real trucks that have toured in the U.S. and around the world are based on magical trucks from one of our commercials.
In November 1995, we launched a new ad that quickly became a holiday tradition. “Christmas Caravan” showed magical
Created by ad agency W.B. Doner, “Christmas Caravan” featured the special effects of the renowned company Industrial Light and Magic, who had worked on the “Star Wars” movies, “Raiders of the Lost Ark” and “Forrest Gump.”
In the commercial, three 18-wheel “props” were crafted into an endless caravan of Coke trucks, passing through hillsides, valleys and towns. Each truck was a 40-foot, 2-ton “light brite” on wheels with more than 30,000 bulbs.
Inspired by the commercial, we created actual Holiday Caravan trucks, and they continue to tour today. Though I’m not involved with the tour, my colleagues have
a site set up letting you see where the
And, if you’re in Atlanta, you can visit the Caravan, donate food for the hungry and receive a discount at at World of
The truck stopped at our Coke headquarters offices recently, giving us a chance to see the trucks and see Santa. I’d highly recommend a visit!
More on Journey
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Coca-ColaArchives is Digitizing More than 6,000 Analog Tapes
- Inspired Objects: Artist Burton Morris Reinterprets Pop Culture Icons
- ‘Don’t Get Mad, Get Smarter:’ Ambassador Andrew Young Shares Insights With Coke Employees
Photographer Ernest Withers Had an Eye on History,