Do you remember our holiday commercials with light-up trucks delivering Coke (and Santa, too)?
Well, it’s time again for the Holiday Caravan, which may be visiting your town. The real trucks that have toured in the U.S. and around the world are based on magical trucks from one of our commercials.
In November 1995, we launched a new ad that quickly became a holiday tradition. “Christmas Caravan” showed magical Coca-Cola trucks, delivering Coke and illuminating the landscapes they passed. Santa (painted on the truck) even gave a holiday toast at the end.
Created by ad agency W.B. Doner, “Christmas Caravan” featured the special effects of the renowned company Industrial Light and Magic, who had worked on the “Star Wars” movies, “Raiders of the Lost Ark” and “Forrest Gump.”
In the commercial, three 18-wheel “props” were crafted into an endless caravan of Coke trucks, passing through hillsides, valleys and towns. Each truck was a 40-foot, 2-ton “light brite” on wheels with more than 30,000 bulbs.
Inspired by the commercial, we created actual Holiday Caravan trucks, and they continue to tour today. Though I’m not involved with the tour, my colleagues have a site set up letting you see where the Coca-Cola Caravan will be .
And, if you’re in Atlanta, you can visit the Caravan, donate food for the hungry and receive a discount at at World of Coca-Cola. (Find out more in the “Holiday Festivities” area.)
The truck stopped at our Coke headquarters offices recently, giving us a chance to see the trucks and see Santa. I’d highly recommend a visit!
More on Journey
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- How Italy Celebrates Carnival
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- Disney and Coca-Cola Archivists Swap Stories on Shared History