The books covered flower arranging and what we called "gracious living." The booklets were targeted to garden clubs, sororities, Junior Leagues, church groups, PTA groups, women's clubs, beauty salons, and dentist offices -- letting us reach women with a reminder that
Pause for Living continued production through 1969. Circulation began at 300,000 copies in 1954 and rose to well over a half million by the mid-1960s.
More on Journey
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?
Meet Canada's Top
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
The Maple Leaf Forever: How
Coca-Colais Showing its Canadian Pride for Canada 150