The books covered flower arranging and what we called "gracious living." The booklets were targeted to garden clubs, sororities, Junior Leagues, church groups, PTA groups, women's clubs, beauty salons, and dentist offices -- letting us reach women with a reminder that Coca-Cola was perfectly suited for entertaining at home.
Pause for Living continued production through 1969. Circulation began at 300,000 copies in 1954 and rose to well over a half million by the mid-1960s.
More on Journey
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Andy Warhol and Coca-Cola: From Classic to New Coke and Back Again
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Meet Canada's Top Coca-Cola Collector