You might have read over the holidays last year that there was a minor “controversy” in the media about whether Santa Claus wears a red suit because red is Coke’s color. I even did an interview with the BBC in Manchester, England, about this! And last week, during an interview with a television station from Wales, the issue came up again.
Actually, we do not claim the color of Santa’s coat, though it has worked out quite well for us, since red is so closely related to
Many previous interpretations of the Santa Claus story featured Santa in a red outfit, notably the illustrations of the famous political cartoonist Thomas Nast and the Christmas card printed by Louis Prang.
Coca-Cola did help to create the modern-day image of Santa, and in fact the way most of us see Santa Claus – friendly and plump with a white beard – did come from
Coca-Cola introduced this new friendly, human image of Santa (created by illustrator Haddon Sundblom) in December 1931. (This picture is of a 1931 ad.) From 1931-1964, Sundblom created holiday ads for Coke featuring Santa, and those images continue to be used each year on bottles, cans and 12-packs.
Do you have any favorite holiday stories that include
More on Journey
Gifts That Keep On Giving: 12
Coca-ColaJourney Holiday Stories from Seasons Past
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad
Timeline: History of
Coca-Colaand the FIFA World Cup™
- Artist Terrence Osborne Draws Mardi Gras Inspiration from Barq’s Root Beer and New Orleans
Coca-ColaExtends Partnerships with NASCAR, International Speedway Corporation