A key part of Coca-Cola’s history is that during World War II, the Company’s long-time leader, Robert W. Woodruff, said that every U.S. serviceperson should get a Coke for 5 cents, wherever he was.
And they did pay only a nickel – wherever they were – even though that meant sending portable Coca-Cola bottling plants around the world. Over 5 billion servings of Coca-Cola were distributed to U.S. troops during the War.
Did you know that General Dwight D. Eisenhower actually requisitioned 10 Coca-Cola bottling plants for U.S. troops overseas?
The telegram with that requisition was sent on June 29, 1943. It asked for the following:
- 3 million (filled) bottles of Coca-Cola
- Complete equipment for bottling, washing and capping 3 million bottles twice a month
- Sufficient syrup and caps for 6 million refills
Just one note: We were to ship the Coke and equipment without displacing other military cargo!
More on Journey
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times