2008 marks the 25th anniversary of caffeine free diet Coke. (Diet Coke came out in 1982.)
In April 1983, we introduced caffeine-free versions of diet Coke,
Since then, a number of celebrities have appeared in ads for caffeine free diet Coke, including Shari Belafonte, singer Whitney Houston, musical group Manhattan Transfer, comedian Martin Mull, singer Linda Ronstadt and even Superman.
And actress Demi Moore starred in a 1987 ad for caffeine free diet Coke called “Sophisticated Lady with Demi Moore” (which today sounds like a Saturday Night Live skit!).
More on Journey
An Instrumental Drink: How the Sounds of
Coca-ColaInspired a Musical Marketing Strategy
- #JXJTerreHaute: Where History Has Plans for the Future
10 Business Decisions That Transformed
Coca-Colafrom Startup to Global Enterprise
Video: Athens, Georgia Storeowner Peels Back
- Carhop To It: 5 Classic American Drive-In Restaurants