Today is Sandwich Day in the U.S., and you know I couldn’t skip this monumental holiday!
In fact, sandwiches -- and lunch in general -- were very important to the growth of the Coca-Cola business. Pairing Coke and food was a huge step in our business. In addition to advertising like this 1933 piece showing Coke and a sandwich, Coca-Cola provided plates and cutlery as promotional items.
The idea was that having the Coca-Cola trademark on China (plates and cups and saucers) would help remind people of the connection between Coke and food. The plates can be quite valuable, with some from the 1930s worth from $400 to $1,000 today!
More on Journey
- Driving Home the Message of Atlanta's Civil Rights Legacy
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive