Today is Sandwich Day in the U.S., and you know I couldn’t skip this monumental holiday!
In fact, sandwiches -- and lunch in general -- were very important to the growth of the Coca-Cola business. Pairing Coke and food was a huge step in our business. In addition to advertising like this 1933 piece showing Coke and a sandwich, Coca-Cola provided plates and cutlery as promotional items.
The idea was that having the Coca-Cola trademark on China (plates and cups and saucers) would help remind people of the connection between Coke and food. The plates can be quite valuable, with some from the 1930s worth from $400 to $1,000 today!
More on Journey
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests