Today is Sandwich Day in the U.S., and you know I couldn’t skip this monumental holiday!
In fact, sandwiches -- and lunch in general -- were very important to the growth of the Coca-Cola business. Pairing Coke and food was a huge step in our business. In addition to advertising like this 1933 piece showing Coke and a sandwich, Coca-Cola provided plates and cutlery as promotional items.
The idea was that having the Coca-Cola trademark on China (plates and cups and saucers) would help remind people of the connection between Coke and food. The plates can be quite valuable, with some from the 1930s worth from $400 to $1,000 today!
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- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler