Today is Sandwich Day in the U.S., and you know I couldn’t skip this monumental holiday!
In fact, sandwiches -- and lunch in general -- were very important to the growth of the Coca-Cola business. Pairing Coke and food was a huge step in our business. In addition to advertising like this 1933 piece showing Coke and a sandwich, Coca-Cola provided plates and cutlery as promotional items.
The idea was that having the Coca-Cola trademark on China (plates and cups and saucers) would help remind people of the connection between Coke and food. The plates can be quite valuable, with some from the 1930s worth from $400 to $1,000 today!
More on Journey
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- 5 Artists Who Will Transform How You See Coca-Cola
- Video: Porsche Highlights Coca-Cola History in Jaw-Dropping Display
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize