If you’re like me (and many, many others), you’re getting ready to see the "Indiana Jones and the Kingdom of the Crystal Skull" movie this weekend.
Did you know that in 1990 diet Coke had a promotion with the third Indiana Jones movie when it came out on home video? (Yes, at the time it was only video – no DVDs!)
We had two ads – Part I and Part II – showing a harrowing journey to the kitchen, mixed in with scenes from “Indiana Jones and the Last Crusade.” A woman goes to the fridge to get a drink and, with Jones’ help, fights to return to the living room with a diet Coke. Indy even saves the day – and the can of diet Coke – with his whip.
More on Journey
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
- 'Soda' or 'Pop'?: Map Shows Geographic Differences in Americans' Preferred Term for Soft Drinks
- He Helped Teach the World to Sing: Meet One of the Songwriters Behind the Iconic Coke Jingle-Turned-Pop Hit
A Genius at Work: Delony Sledge’s Indelible Mark on