One of the really interesting marketing programs used to sell more Coke involved female bottling employees – and targeted stay-at-home moms.
Between 1932 and 1935, women were hired by Coca-Cola bottlers to bring a free sample of Coke in a bottle to housewives in their homes -- and install a Starr X bottler opener while they were there. This promotion greatly increased the amount of Coke consumed at home.
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- Driving Home the Message of Atlanta's Civil Rights Legacy
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- Andy Warhol and Coca-Cola: From Classic to New Coke and Back Again