The “I’m from Earth” slogan stands for two things: the effort to conserve the planet's resources and the Olympic message of unity.
The shirts have been made exclusively for the competitors and attending staff from all participating national teams. We created T-shirts for the approximately 15,000 athletes, coaches and other team officials participating in the Olympic Games (August 8-24).
The estimated 7,000 athletes and coaches who will take part in the Paralympic Games (September 6-17), also in Beijing, will receive “I’m from Earth” sun visors made using recycled PET.
We made the commemorative shirts to raise awareness about the many ways plastic beverage bottles can be reused. On the back of the T-shirts is an image of five
And I thought you’d be interested in this: We created one very custom-made T-shirt -- to fit 7-foot-6 Olympic basketball star Yao Ming!
I’ve mentioned past
More on Journey
10 Business Decisions That Transformed
Coca-Colafrom Startup to Global Enterprise
- Watch: Explore the London-Area Studio of Artist Kate Brinkworth
- Coke's Industrial Musicals: Bottling Goes Broadway
- Roadside Roundup: #JourneyxJourney Crosses Midway Mark
- #JXJAtlanta: How to Be a Tourist in Your Own City