Eighty-five years ago, on May 27, 1933, Coke achieved a notable “first.” In fact, it was a first for the entire soft drink industry – not just for Coca-Cola.
On that day, at the Century of Progress Exposition in Chicago (similar to a World’s Fair), Coca-Cola debuted the first automatic fountain dispenser, which poured ready-to-drink Coke (already mixed together) at one time.
This may be commonplace today, but – until this day in 1933 – every Coke served at a soda fountain was stirred by hand. The Coke syrup was put in a glass, the carbonated water added and then they were stirred together with a spoon. People were amazed to see this innovation – a Coke served just by pulling a handle!
Can you imagine the lines to get a Coke at a restaurant if this dispenser hadn’t come along?
More on Journey
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- How Italy Celebrates Carnival
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership