I'm Phil Mooney, director of the Archives at The
Over the last three decades, I have documented the history of the Company and its impact on commercial, social and cultural history. This blog gives me an opportunity to share some of those stories with you.
This is our first Company blog – but definitely not our last. We're starting with the Company's heritage – not just the history, but the love people have for Coke. We'll talk about people who collect Coke memorabilia, the items they collect and the stories they tell. We'll talk about recipes made using
We hope to give you a look into the Secret Formula of
You can comment on what I say and send me questions – and I hope you do! You can even email a photo of a Coke piece you have and wonder about. We'll do an appraisal on this site and I'll tell you what I know.
Because I focus on Coke's history and heritage in my work, please limit your questions and comments on those themes.
So please talk to me and let me know what's on your mind. Thanks!
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Timeline: History of
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- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.