A 1932 promotion enlisted Ida Bailey Allen, an international authority on food and home entertaining, to encourage people to buy Coca-Cola. The promotion encouraged women to serve Coke in their homes by focusing on the home as a place for entertaining.
The promotion offered a new Allen book, “When You Entertain – What to Do, and How,” for 10 cents a copy. From June to December in 1932, roughly 375,000 people responded to Coca-Cola advertisements offering the book.
A “When You Entertain” display piece is featured in the New World of Coca-Cola in the Milestones section. We even bought period food packaging to go in it!
More on Journey
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- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Video: A Day in the Life of Coke's In-House Art Curator