I am working on a project detailing our history of promotions and merchandising and in doing my research ran across a document that I wanted to share with you.
As you may know, from 1892 to 1919, The
The 1910 Board Minutes contain a section detailing the "larger" expenses for advertising items from 1906 through 1910. These three pages give the details of how much The
I blogged about wall signs a few weeks ago. These pages show the steady growth in spending for this form of advertising.
Enjoy the pages and let me know if anything stands out to you.
More on Journey
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
Honoring a Native Son:
Coca-ColaExhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Opinion: Setting the Record Straight on Coke, Racism and Civil Rights
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
Coca-ColaBrands Make it to the Big (or Small) Screen