I am working on a project detailing our history of promotions and merchandising and in doing my research ran across a document that I wanted to share with you.
As you may know, from 1892 to 1919, The
The 1910 Board Minutes contain a section detailing the "larger" expenses for advertising items from 1906 through 1910. These three pages give the details of how much The
I blogged about wall signs a few weeks ago. These pages show the steady growth in spending for this form of advertising.
Enjoy the pages and let me know if anything stands out to you.
More on Journey
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
Let Santa Guide You 'Ho-Ho-Home' for the Holidays Thanks to Waze and
Coca-Cola, Times Square and the ‘Power of Presence’
- Bud's Place: An Excerpt from Play it Again Sam: The Notable Life of Sam Massell, Atlanta's First Minority Mayor
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years