I have blogged about Coke and the troops during World War II several times in the past. Today, in honor or Veterans' Day, I wanted to share one of my favorite paintings in our collection.
Readers of this blog will know about the Coca-Cola Santa Claus painted by Haddon Sundblom. The first of these Santas was painted in 1931 and Sundblom painted a new one each year. During World War II, the Coca-Cola Santa even did his part by delivering War Bonds. If you look in Santa's bag, you can see the bond right in the front.
Sundlom was not above parodying his own iconic image. In this war related painting the Santa Claus has a slightly different home base than the North Pole.
More on Journey
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler