In July 1969, The
In announcing the sponsorship, a Company statement said: “It is with true pride and a sense of pioneering spirit that we can announce that The
The Apollo XI Moon Shot was truly a "first." It was the culmination of humankind's dream since its earliest stages of existence. It was, at the time, seen as fiction turned to fact. It was a "first" by the very nature of its being, and, in turn, it was a "first" for television, sharing such an occurrence around the world.
It also was a very important "first" for
On July 20, 1969 -- the day Neil Armstrong and Colonel Edwin Aldrin stepped on to the moon – full newspaper ads in Chile contained a quotation for a German poet, Schiller: “Nada hay tan alto donde el hombre esforzado no pueda apoyar su escala” ["Nothing is so high that the man of determination cannot put his ladder against it!"].
The only other copy in the ad was: "A Message from the Authorized Bottlers of
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Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
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