For the last post highlighting our Earth Day exhibit, I’ll share this bottle cap promotion from Belgium that tested my French language skills. In collaboration with the World Wildlife Fund, The Company created two nature preserves in Belgium in 1978. We ran a bottle crown and poster promotion to collect all of the animals of Belgium found under bottle crowns. Some crowns had the WWF “Panda” symbol and for each “Panda” crown sent in, The Company and its bottlers offered donations to the WWF to build the nature preserve. We actually had to try to recall some French to match up the animals on the bottle caps to their proper locations on the map! (I think we did OK).
More on Journey
10 Things You Didn’t Know About
Coca-Cola’s Sustainability History
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite
Coca-Cola, Times Square and the ‘Power of Presence’