I get a lot of questions about relatively new
In the world of Coke collectibles, something that is even 30 years old isn’t really an old piece. Because
Generally speaking, a Coke item made in the 1970s or after is fairly new, and will not have a significant monetary value. Many serious collectors do not even include these pieces in their holdings.
The reason that pre-1970 materials hold their value is because they were not produced as collectibles, but as sales aids. The posters, trays, calendars and signs that fetch significant prices at auction sites and flea markets were never intended to be collected.
In the 1970s, there was a surge of interest in memorabilia produced by the Company. Reproductions of serving trays, bottles and fountain glasses were produced as consumer promotions, and a wide variety of “new” collectibles entered the market.
Beginning in the 1980s, the Company has licensed a large number of third-party manufacturers to produce goods bearing the
How do you find the current prices?
If you want to get an idea of current value of newer items, look at recent auction results. The
Whether you’re buying or selling a Coke piece, do your research and check today’s values.
More on Journey
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite
Timeline: History of
Coca-Colaand the FIFA World Cup™
90 Years of Olympic Stories:
Coca-ColaArchives Curates Retrospective Exhibit
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
The Doctor is In: How Dr. J Helped Make