The first painted wall sign for The
In addition to the signs commissioned by the Company, our bottlers wanted to utilize this advertising medium. In order to ensure the standard use of the script logo and colors, the Company began to issue both standards manuals and pounce patterns the bottlers could use for the signs. While the standards books gave basic instructions on paint colors and how to paint the signs, the pounce patterns were essentially connect the dot paper patterns which could be applied to the wall to give the sign painter lines to paint in.
The photos below are all from a standards books from the 20s, I love the "Right and Wrong Way" page. Also, note the paint manufacturer listed.
More on Journey
Andy Warhol and
Coca-Cola: From Classic to New Coke and Back Again
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- ‘We're Treasure Hunters at Heart’: Step Back in Time With a Tour of Cracker Barrel’s Décor Warehouse