One of the cool parts of my job is working with the history of the many brands we have. If you've seen the new Sprite cans and bottles in the store recently, you may have experienced a little bit of nostalgia. The new Sprite packaging puts a modern, updated spin on its signature look. The new logo connects to the "spark" shape seen in the 1966 can on the left. It also borrows from the other Sprite logos in the images below from 1985 and 1997, respectively. Can you identify any other resemblances to the older cans??
More on Journey
Meet Canada's Top
10 Things You Didn’t Know About
Coca-Cola’s Sustainability History
- ‘We're Treasure Hunters at Heart’: Step Back in Time With a Tour of Cracker Barrel’s Décor Warehouse
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand