When you visit the World of
One of my favorite items in the case and a very valuable collectible is the 1933 contour bottle radio produced by the Crosley Radio Company of Cincinnati, Ohio. This bottle radio is very impressive standing 23" inches tall and 7.5" in diameter and weighing nearly 15 pounds. The radio case was molded of "Durez" a red plastic material that was similar to Bakelite. The words "Drink
The radios cost $ 18.75 dollars in 1933, which was a considerable amount of money for a merchandising item during the depression. Given this price, the radios were used for different purposes than many of the promotional item of the day. They were used as dealer incentives to sell the standardized Glascock Coolers, sales incentives for salespeople as part of a refrigeration push or often just loaned to prized customers.
Due to the breakable nature of the Durez plastic, these radios are pretty rare and are quite valuable, generally selling between $ 7,500 to $ 8,000 in excellent condition.
More on Journey
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
- He Helped Teach the World to Sing: Meet One of the Songwriters Behind the Iconic Coke Jingle-Turned-Pop Hit
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
- ‘We're Treasure Hunters at Heart’: Step Back in Time With a Tour of Cracker Barrel’s Décor Warehouse