Happy Earth Day! Did you know that in 1970, The Coca-Cola Company launched an advertising campaign to promote the returnable Coca-Cola bottle as the logical answer to some of the solid waste problems facing the environment? The theme for this series of ads provided a public service message to point out the responsibility of consumers in the area of litter. The copy on this ad reads: “What the world needs today are containers that recycle… So buy Coca-Cola in returnable bottles. It’s best for the environment and your best value.”

Coke - The Bottle for the age of Ecology 1970 Ad - Earth Day