The Atlanta Motor Speedway is preparing for its 100th NASCAR race this weekend. The track, which is about 20 miles south of Atlanta, held its first race on July 31, 1960, but Coke and motorsports also have a long history in Atlanta that goes back a century.
Coca-Cola’s founder, Asa Candler, helped foster the fledgling sport of racing by creating the Atlanta Speedway in 1909 in the land that now houses Hartsfield-Jackson International Airport. In that year's
Louis Chevrolet, who drove in a Buick, finished the race in a time of 1:23:24.
More on Journey
Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of
Coca-ColaThrough the Years
Coca-Colaand Fans Celebrate World’s First 3D Robotic Sign in Times Square
- A Storied Space: Behind the Scenes and Songs at Nashville's Intimate Bluebird Café
- Step Inside the Walmart Museum in Bentonville, Arkansas
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years