On this day in 1928, the Amsterdam Olympics started beginning The Coca-Cola Company's 82 year involvement with the Games. We have blogged before about our efforts at those games to provide Coca-Cola to spectators and athletes at kiosk near the venues.
But you may not know that Johnny Weismuller, who appeared on the 1934 tray to the left, won two gold medals for swimming at the Amsterdam games. During his Olympic career, Weismuller won a total of five gold and one bronze medals. Weismuller was actually the second person in his family to model for Coca-Cola, his wife, Lupe Velez appeared in advertising beginning in 1932.