While the Boy Scouts of America were founded in 1910 and are celebrating a century of "Being Prepared" this year, they were not officially incorporated until President Woodrow Wilson signed their incorporation papers on this date in 1916.
The Coca-Cola Company and the Boy Scouts have been partners for decades and we have quite a bit of Scout material in our Archives including artwork, Jamboree material and numerous ads from Boys Life magazine. Many of our local bottlers were also partners for their local Boy Scout Troops. We recently acquired several calendars featuring Boy Scout artwork by artist Norman Rockwell which advertised for bottlers across the country. The image to the right is from the 1946 calendar produced for the Coca-Cola Bottling Company of Enid, Oklahoma. If you look closely, one can note the first Scout Law printed at the bottom of the page. Each month had additional Scouting information printed. A calendar like this in good condition with all the pages are generally worth $ 400 to $ 500.
We have too many images to post to the blog, so I have created a facebook photo album with more photos of the Scout calendars.
More on Journey
- Andy Warhol and Coca-Cola: From Classic to New Coke and Back Again
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- Driving Home the Message of Atlanta's Civil Rights Legacy
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive