Did you know that Louis Armstrong performed at a Coke-sponsored concert in 1944? You can actually see the program script from that event at The World of Coca-Cola
. I'm a huge music fan, and I've been working on a small Coke and music exhibit which reminded me of all the jazz greats that were featured in Coke programs over the years such as Duke Ellington, Benny Goodman, Count Basie and Artie Shaw. We often joke that Ted and I fight over the Coke and music projects, and I was happy to be involved in this latest one. Check out this 1953 Coke ad featuring xylophone player Lionel Hampton. This is valued around $500 dollars.