I read not too long ago about the new, four-million LED Coca-Cola display in front of the iconic landmark Obelisk in Buenos Aires, Argentina in The Square of The Republic. Coca-Cola has been present in this location for over 50 years with a neon sign. I thought you might enjoy a little taste of our outdoor advertising history in Latin America with this video from Brazil filmed around 1947. It includes scenes of Coca-Cola advertising in Rio De Janeiro, including Copacabana Beach and Copacabana Palace Hotel. In addition to that, there are also scenes from Sao Paulo, including the latest and greatest in neon advertising at the time, a Coca-Cola sign that was under construction on the second-highest building in the city at the time. Enjoy.
More on Journey
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests