One of the toughest task we face is to accurately date events in our history. We are often asked to determine when a flavor or slogan or brand was introduced. Today is one of those days.
We mark June 1st as the date that Fanta was introduced to the US market and even blogged about it a few years ago. It is a little tougher than that. The product Fanta Orange was test marketed in several cities (Baltimore, Boston, Chicago) during the fall of 1958 and was later tested in Spokane. Based on those successful test, the brand was introduced by Coca-Cola owned bottlers during 1959.
The reason we choose June 1, 1960 as the official date is that on that day, Fred Dixon, President of the newly formed Fanta Beverage Company sent a notice to all Bottlers of Coca-Cola announcing the "immediate availability of a line of soft drinks under the trademark, Fanta." A week later the first contract was signed with the Savannah Coca-Cola Bottling Company and the brand was set.
Happy 50th Birthday Fanta!
More on Journey
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Primary Color: Why Sprite Has Sported Green Since 1961
- 5 Artists Who Will Transform How You See Coca-Cola
- How Coca-Cola Brands Make it to the Big (or Small) Screen