We are celebrating 40 years of Earth Day here in the US, and Coke has been along for the green ride since the beginning. I told you all last year about the Ecology Kit called Man In His Environment that Coke put out in 1970 as a way to teach about environmental issues and the impact of everyday decisions on the environment. We had a few readers comment that they actually remember playing the game, so I thought this video from the Archives might ring a bell for those of you familiar with it, and be a good overview for those who had not heard of it.
More on Journey
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
A Genius at Work: Delony Sledge’s Indelible Mark on
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
Coca-Cola, Times Square and the ‘Power of Presence’
Let Santa Guide You 'Ho-Ho-Home' for the Holidays Thanks to Waze and