We are celebrating 40 years of Earth Day here in the US, and Coke has been along for the green ride since the beginning. I told you all last year about the Ecology Kit called Man In His Environment that Coke put out in 1970 as a way to teach about environmental issues and the impact of everyday decisions on the environment. We had a few readers comment that they actually remember playing the game, so I thought this video from the Archives might ring a bell for those of you familiar with it, and be a good overview for those who had not heard of it.
More on Journey
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‘A Special Place’: Notre Dame and
Coca-ColaCelebrate Past, Present and Future of Fighting Irish Football
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
- Coca-Cola Racing Family Celebrates 20 Years
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.