Phillipines Coca-Cola 1953 Happy New Year Ad Phillipines Coca-Cola 1950 Happy New Year Ad - Black and White Happy New Year to all of our friends and patrons, as the 1953 print ad from the Philippines on the left says. Coke was introduced in the Philippines in 1927, and I thought today we'd share two Happy New Year ads from our Philippines collection. The ad with fireworks is from 1950 and the line at the bottom in Filipino is translated: "Listen to the program "The Pause that Refreshes on the Air", Tuesday and Sunday, 8:00 - 8:30.