On Tuesday, I participated in a heritage event for the Chinese media at the Coke Pavilion at the Shanghai EXPO. During the event I presented stories and images focusing on themes that are central to the Coke Pavilion including our long history in Shanghai, our longtime participation with World EXPOS and fairs, our long history of innovations and our heritage of sustainability. Brenda Lee, Vice President of
One of the highlights of the event for me was when we invited the media to vote for three items that were developed for the Coke Pavilion at EXPO that I should bring back with me to Atlanta to put on display at the World of Coke in Atlanta. The voting was fun and all the members of the press were excited to be part of the process with cameramen and photographers pausing from their duties for a minute to cast their votes. The voting was close, but I am excited that I will be able to put the specially designed plant bottle, a beautiful magnolia EXPO pin set and a custom set of the EXPO aluminum bottles on display in the loft at the World of Coke upon my return.
You will have to know Chinese to follow along, but here is a television report from the event .
More on Journey
Coca-Cola, Times Square and the ‘Power of Presence’
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of
Coca-ColaThrough the Years
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection