I had a great time making a presentation to IGA (Independent Grocers Alliance) on the Coca-Cola Conversations blog. Founded in 1926, IGA has a rich heritage and our brands have been linked througout the years. During the course of our conversation today, they shared several interesting photographs of stores with great Coca-Cola signage. The photo to the right has a great 1941 tin sign that would is valued between $ 600 and $ 800 today depending on the condition. I always love to see how our marketing material was used in the stores and can not wait to explore the IGA photo collection.
More on Journey
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Primary Color: Why Sprite Has Sported Green Since 1961
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- 5 Artists Who Will Transform How You See Coca-Cola