I had a great time making a presentation to IGA (Independent Grocers Alliance) on the Coca-Cola Conversations blog. Founded in 1926, IGA has a rich heritage and our brands have been linked througout the years. During the course of our conversation today, they shared several interesting photographs of stores with great Coca-Cola signage. The photo to the right has a great 1941 tin sign that would is valued between $ 600 and $ 800 today depending on the condition. I always love to see how our marketing material was used in the stores and can not wait to explore the IGA photo collection.
More on Journey
- Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With Coca-Cola
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- The Maple Leaf Forever: How Coca-Cola is Showing its Canadian Pride for Canada 150
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Driving Home the Message of Atlanta's Civil Rights Legacy