Ray, who has been a longtime reader and whose wedding was even featured on our blog, just purchased a very interesting collection of sales aids and employee magazines pertaining to our operations in England in the 1930s. While we have the employee magazines in the Archives, we did not have any of the sales aids. As the collection contained multiples of some of the items, Ray generously donated some items for our collection. These pamphlets and brochures were all designed to introduce the product to the English market and highlight the essential qualities of the product.
"These Cards are Magic" was a numbers trick premium. It is a tri-fold card that contains perforated cards that have the
The "A New Sensation" booklet is another tri-fold that has sales facts that highlight the purity, taste and touts
Finally, the "It's A Jolly Good Drink" two fold pamphlet reminds me of scenes from a P.G. Wodehouse Jeeves and Wooster book - the illustrations are so evocative of the 1930s time period.
More on Journey
- Markus Sebastiano Creates Artwork Commemorating Coca-Cola Northern New England’s 40th Anniversary
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
Gifts That Keep On Giving: 12
Coca-ColaJourney Holiday Stories from Seasons Past
‘A Special Place’: Notre Dame and
Coca-ColaCelebrate Past, Present and Future of Fighting Irish Football
Combat Cooking with USO Kandahar: