Ray, who has been a longtime reader and whose wedding was even featured on our blog, just purchased a very interesting collection of sales aids and employee magazines pertaining to our operations in England in the 1930s. While we have the employee magazines in the Archives, we did not have any of the sales aids. As the collection contained multiples of some of the items, Ray generously donated some items for our collection. These pamphlets and brochures were all designed to introduce the product to the English market and highlight the essential qualities of the product.
"These Cards are Magic" was a numbers trick premium. It is a tri-fold card that contains perforated cards that have the Coca-Cola logo on the back and a series of numbers on the front. If you read the instructions, you will note that the "magic" is really just a parlor trick.
The "A New Sensation" booklet is another tri-fold that has sales facts that highlight the purity, taste and touts Coca-Cola as a year round drink.
Finally, the "It's A Jolly Good Drink" two fold pamphlet reminds me of scenes from a P.G. Wodehouse Jeeves and Wooster book - the illustrations are so evocative of the 1930s time period.
More on Journey
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Primary Color: Why Sprite Has Sported Green Since 1961
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- Driving Home the Message of Atlanta's Civil Rights Legacy