Ray, who has been a longtime reader and whose wedding was even featured on our blog, just purchased a very interesting collection of sales aids and employee magazines pertaining to our operations in England in the 1930s. While we have the employee magazines in the Archives, we did not have any of the sales aids. As the collection contained multiples of some of the items, Ray generously donated some items for our collection. These pamphlets and brochures were all designed to introduce the product to the English market and highlight the essential qualities of the product.
"These Cards are Magic" was a numbers trick premium. It is a tri-fold card that contains perforated cards that have the Coca-Cola logo on the back and a series of numbers on the front. If you read the instructions, you will note that the "magic" is really just a parlor trick.
The "A New Sensation" booklet is another tri-fold that has sales facts that highlight the purity, taste and touts Coca-Cola as a year round drink.
Finally, the "It's A Jolly Good Drink" two fold pamphlet reminds me of scenes from a P.G. Wodehouse Jeeves and Wooster book - the illustrations are so evocative of the 1930s time period.
More on Journey
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem