I've heard "Let's meet at the soda fountain", or even "Let's meet in the cafeteria", but never "Let's meet at the Coke crate." While going through some files in our Advertising Collection, we came across this photo from 1953. The only information on the photo was a note that read "folks in large case 1953", so I was left to wonder what the story was behind this promotion. The people in the crate are acting as if they are just in the park or at a bus stop. If you look closely, you'll see that the crate is being held up by some normal-sized yellow crates on the gound.
More on Journey
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times