I've heard "Let's meet at the soda fountain", or even "Let's meet in the cafeteria", but never "Let's meet at the Coke crate." While going through some files in our Advertising Collection, we came across this photo from 1953. The only information on the photo was a note that read "folks in large case 1953", so I was left to wonder what the story was behind this promotion. The people in the crate are acting as if they are just in the park or at a bus stop. If you look closely, you'll see that the crate is being held up by some normal-sized yellow crates on the gound.
More on Journey
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)