As the Masters Tournament teed off this week in Augusta, Georgia it reminded me of our long association with the great golfer and co-founder of the tournament, Bobby Jones.
For our Friday Spotlight on the World of Coca-Cola, I wanted to call out a Jones piece from the 1949 All Time Sports Greats series. It is on display in the Sports and Entertainment portion of the Milestones of Refreshment gallery. In good condition, one of these cardboard signs are typically valued around $ 500.00.
One other thing that you might not know about Bobby Jones is that he was a close friend of our longtime leader, Robert Woodruff and was even a bottler for a period of time.
In 1947, Jones and business partner and Augusta National Co-Founder, Clifford Roberts took a trip to South America to review their bottling plants. The report Jones submitted to The Coca-Cola Company was dated March 17th, which also happened to be Jone's birthday and St. Patrick's day. The 1947 Masters was contested three weeks later and was won by Jimmy Demaret.
More on Journey
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- Driving Home the Message of Atlanta's Civil Rights Legacy
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York