In the early 1960s, the Coca-Cola Company was changing the way it went to market. For the first time, Coca-Cola was not the only brand that was available to bottlers. Fanta had made its appearance soon to be followed by Sprite and Tab. Additionally, new king-sized bottles were in distribution along with steel cans.
Vending machines had been designed to dispense the standard 6.5 oz contour bottle for years, but all of these new packaging and product changes demanded a change. In 1960, the Westinghouse Electric Corporation introduced the Convert-O-Matic, a vending machine that could handle multiple products and packages.The machine could handle 6.5, 8, 10 and 12 oz bottles and could also be adapted to handle cans. It also had the capability to price products at either 10 or 15 cents.
A few weeks ago, I received an email from a collector who had one of the most unusual machines in this line. This version only vended steel cans and had a built-in can opener where the bottle opener would normally reside. That is definitely a rare machine for anyone to have in their collection. Check out these photos.
More on Journey
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- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- How Italy Celebrates Carnival
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement