One of the projects I am working on is cataloging hundreds of ads in our historic Print Ad Collection. The ads can be very intriguing and every now and then we find a true gem, as is the case with this "Work Refreshed" full page print ad featured in The American Weekly for the week of August 31, 1941. Although I had seen this image used in our ads before, in the bottom right corner here is a red disc of text celebrating Labor Day specifically:
Labor Day, tomorrow, emphasizes the fact that work needs a pause to produce more work, better work. So in factory, office, shipyard and workshop you find a welcome for ice-cold Coca-Cola... the easy way to turn to refreshment without turning from work. The pause that refreshes is on the job.
More on Journey
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- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- Primary Color: Why Sprite Has Sported Green Since 1961
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit