One of the projects I am working on is cataloging hundreds of ads in our historic Print Ad Collection. The ads can be very intriguing and every now and then we find a true gem, as is the case with this "Work Refreshed" full page print ad featured in The American Weekly for the week of August 31, 1941. Although I had seen this image used in our ads before, in the bottom right corner here is a red disc of text celebrating Labor Day specifically:
Labor Day, tomorrow, emphasizes the fact that work needs a pause to produce more work, better work. So in factory, office, shipyard and workshop you find a welcome for ice-cold Coca-Cola... the easy way to turn to refreshment without turning from work. The pause that refreshes is on the job.
More on Journey
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Video: A Day in the Life of Coke's In-House Art Curator
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes