One of the projects I am working on is cataloging hundreds of ads in our historic Print Ad Collection. The ads can be very intriguing and every now and then we find a true gem, as is the case with this "Work Refreshed" full page print ad featured in The American Weekly for the week of August 31, 1941. Although I had seen this image used in our ads before, in the bottom right corner here is a red disc of text celebrating Labor Day specifically:
Labor Day, tomorrow, emphasizes the fact that work needs a pause to produce more work, better work. So in factory, office, shipyard and workshop you find a welcome for ice-cold Coca-Cola... the easy way to turn to refreshment without turning from work. The pause that refreshes is on the job.
More on Journey
- How Italy Celebrates Carnival
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- How is a Famous Normal Rockwell Illustration Connected to a Coca-Cola Bottler in Virginia?
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York